摘要
研究民间故事白蛇传的文化嬗变,分析其从妖异叙事到女性象征的转变过程,探讨“水漫金山”等场景的民俗内涵,并提出基于次要角色视角的文创设计策略,为非遗活化提供新思路。
The article studies the cultural evolution of"The Legend of the White Snake",analyzes its transformation from a demonic narrative to a female symbol,explores the folk connotations of scenes such as"Water Over the Golden Mountain",and proposes cultural and creative design strategies based on the perspective of secondary characters,providing new ideas for the revitalization of intangible cultural heritage.
作者
周小凤
程旭锋
ZHOU Xiaofeng;CHEN Xufeng
出处
《丝网印刷》
2025年第14期102-104,共3页
Screen Printing
关键词
非遗民间故事
形象嬗变
文创设计
民俗文化
intangible cultural heritage folk tales
image transformation
cultural and creative design
folk culture
