摘要
农业绿色发展是新时期我国农业发展的战略选择。农户作为农业经营生产的最基本主体,其绿色生产方式的实施是我国农业生态转型的关键环节。因此,厘清农户采用绿色生产方式的根本动机,对于制定促进绿色农业发展的相关推广措施具有重要的现实意义。本文从行为经济学入手,基于动机拥挤理论和计划行为理论分析框架,利用2021年淅川县和丹江口市1050份农户调研数据,采用分层回归和Bootstrap方法,分析农户绿色生产技术采纳的内部动机(社会责任感)和外部动机(绿色生产补贴)对农户绿色技术采纳的影响强度及其交互作用。结果表明:内部动机和外部动机对农户绿色生产技术采纳均产生显著促进作用;以绿色生产补贴为主的外部动机所带来的经济激励不是促进农户绿色生产技术采纳行为的帕累托最优选择;外部动机对内部动机存在“挤出效应”,即绿色技术生产补贴挤出社会责任感。基于此,本文认为,以减贫为目的的财政补贴应避免与绿色农业挂钩;进一步提高农业非点源污染防治的宣传力度,提高农户农业生态环境保护的认知水平;开办田间学校,鼓励农户接受再教育;针对农户的特征禀赋和需求偏好,灵活调整具体激励措施。
Agricultural green development is the strategic choice of China’s agricultural development in the new era.As the most basic subject of agricultural operation and production,farmers’implementation of green production mode is the key link of China’s agricultural ecological transformation.Therefore,it is of great practical significance to clarify the fundamental motivation of farmers to adopt green production mode for formulating relevant extension measures to promote the development of green agriculture.This paper starts with behavioral economics,combines motivation crowding theory and planned behavior theory,and uses hierarchical regression and Bootstrap methods based on survey data to analyze the impact intensity and interaction of external motivation(green production subsidies)and internal motivation(social responsibility)of farmers’green production technology adoption.The results show that both external motivation and internal motivation can significantly promote the adoption of green production technology by farmers;The economic incentive based on green production subsidy is not the Pareto optimal choice to promote the adoption of green production technology by farmers;External motivation and internal motivation have“crowding out effect”,that is,green technology production subsidies squeeze out social responsibility.Based on this,this paper argues that financial subsidies for poverty reduction should not be linked to green agriculture;Further improve the publicity of agricultural non-point source pollution prevention and control,and improve farmers’awareness of agricultural ecological environment protection;Set up field schools to encourage farmers to accept reeducation;Specific incentive measures shall be flexibly adjusted according to farmers’characteristic endowment and demand preference.
作者
高淯
孙梦忆
吴信科
GAO Yu;SUN Meng-yi;WU Xin-ke(Nanyang Institute of Technology,Fan Li Business School,Nanyang 473004,China)
出处
《南阳理工学院学报》
2025年第5期37-44,共8页
Journal of Nanyang Institute of Technology
基金
河南省软科学研究项目(252400411172)
2024年南阳市软科学项目(2024RKX0046)
2024年河南省教育系统廉政专题研究项目(2024LZZD-25)。
