摘要
湖北省是我国主要产茶省之一,当前全省茶产业链进入提质增效的关键跃升期。为促进湖北省茶产业链提质增效,全面梳理了湖北茶产业发展情况与禀赋优势,系统分析其生产基础、品牌建设、产业链结构等方面存在的瓶颈,并提出以夯实茶园生产基础,推动加工提质升级,构建现代化服务体系,深耕品牌建设与市场拓展为着力点,促进湖北茶产业高质量发展。
As one of the major tea-producing provinces in China,Hubei is experiencing a transitional milestone on product quality and processing efficiency for the industry.To meet the challenge,the industry needs to thoroughly analyze the inherited advantages and business foundation,then carefully weigh the risks and prospects to plan for future development.This article systematically examined the bottlenecks the industry has encountered in areas such as restricted resources,limited brand building/promotion,and confined business chain.Based on the analysis,some suggestions aiming to overcome those obstacles and nurture an extended market reach and share are proposed.They include,internally,consolidating the existing plantations,upgrading the current processing technology,and advancing the product quality,and externally,forming a program for better serving the customers,public relations,brand name,and community.The efforts would boost sales with novel and high-quality products,and at the same time,usher in the tea industry modernization in Hubei.
作者
江广贤
匡胜
普倩
吴双
李明金
邓腾
方欣
黄友谊
JIANG Guangxian;KUANG Sheng;PU Qian;WU Shuang;LI Mingjin;DENG Teng;FANG Xin;HUANG Youyi(Administration Office for Fruit&Tea Industry in Hubei Province,Wuhan,Hubei 430070,China;Department of Tea Science,Huazhong Agricultural University,Wuhan,Hubei 430070,China;Rural Professional Technical Service Center,Association for Science and Technology of Hubei Province,Wuhan,Hubei 430070,China)
出处
《茶叶学报》
2025年第3期1-8,共8页
Acta Tea Sinica
基金
华中农业大学自主创新基金项目(2662025FW006)
湖北省茶产业链科技创新项目(2024)。
关键词
茶
湖北
产业链
高质量发展
Tea
Hubei Province
tea industry
high-quality development
