摘要
绿色发展是保持生态平衡与实现可持续发展的关键,近年来我国积极探索农业农村绿色发展转型路径。农户行为受政策导向、资本禀赋、个人能力等多种因素的影响,而在中国农村这一强社区嵌入性和紧密关系为特征的背景下,邻里效应在农村社区中发挥着不可忽视的作用。基于规范激活理论和感知价值理论,以山东省和河南省968份蔬菜种植户调研数据为例,采用结构方程模型,可探讨邻里效应对农户绿色施肥行为的影响机制。研究发现,在道德感激活方面,邻里效应显著影响农户保护环境的归属责任和后果意识,从而激活个人规范,促进农户的化肥减量行为和有机肥施用行为。在感知价值方面,邻里效应对农户施肥行为的收益感知和成本感知均有影响,且主要通过感知收益正向影响农户的化肥减量行为和测土配方施肥技术采纳行为。
Green development is crucial for maintaining ecological balance and achieving sustainable development.In recent years,China has actively explored paths for green development transformation in agriculture and rural areas.Farmers’behaviors are influenced by various factors such as policy orientation,capital endowment,and personal capabilities.In the context of rural China,characterized by strong community embeddedness and close relationships,the neighborhood effect plays an indispensable role in rural communities.Based on the Norm Activation Theory and Perceived Value Theory,this study takes the survey data of 968 vegetable growers in Shandong and Henan Provinces as an example and uses a structural equation model to explore the impact mechanism of the neighborhood effect on farmers’green fertilization behavior.The research findings show that in terms of moral activation,the neighborhood effect significantly affects farmers’sense of attribution responsibility and consequence awareness regarding environmental protection,thereby activating personal norms and promoting farmers’behaviors of reducing chemical fertilizer use and applying organic fertilizers.In terms of perceived value,the neighborhood effect influences both farmers’perceived benefits and perceived costs of fertilization behavior,and it mainly positively affects farmers’behaviors of reducing chemical fertilizer use and their adoption of soil testing and formulated fertilization technology through perceived benefits.
作者
吕菲菲
梁巧
Lyu Feifei;Liang Qiao
出处
《中州学刊》
北大核心
2025年第8期42-51,共10页
Academic Journal of Zhongzhou
基金
国家社会科学基金项目“乡村振兴战略背景下电商下沉与农产品上行互动耦合发展研究”(20BGL286)
山东省高等学校青创科技支持计划项目“打造乡村振兴齐鲁样板路径措施研究”(2020RWG004)。
关键词
邻里效应
绿色施肥行为
蔬菜种植户
影响机制
neighbourhood effects
green fertilization behaviour
vegetable growers
impact mechanism
