摘要
为了挖掘水墨元素在包装设计中的独特价值,提升茶叶包装的文化内涵与视觉效果。本文聚焦符号学视角,从语义学、语用学、语形学3个维度,分析了水墨元素在茶叶包装设计中的应用趋势,通过精准对接产品消费者,创新表达方式和表现形式,让茶叶包装更具文化传承与审美价值,推动传统文化与现代设计深度融合。
In order to explore the unique value of ink painting elements in packaging design,and improve the cultural connotation and visual effect of tea packaging.This paper focuses on the perspective of semiotics,from semantics,pragmatics,language morphology,three dimensions,analyzes the ink elements in the tea packaging design application trend,through accurate docking product consumers,innovative expression and form,make tea packaging more cultural heritage and aesthetic value,promote traditional culture and modern design depth fusion.
作者
王静
安晓燕
WANG JING;AN XIAOYAN
出处
《设计》
2025年第13期48-51,共4页
Design
关键词
符号学
水墨元素
茶叶包装
包装设计
文化传承
审美价值
Semiotics
Ink elements
Tea packaging
Packaging design
Cultural heritage
Aesthetic value
