摘要
数字媒体技术的创新与推广是全球传媒业态变革的基本动力之一,深刻地重塑了媒介系统的结构与规则,并持续与既有的新闻知识体系形成实践张力。数字新闻学的生态主义认识论可以为我们立足新闻业的当代变革经验、构建新闻传播实践创新知识体系提供新的起点。在生态主义视域下,我国主流媒体系统性变革的核心议题在于有效提升媒体机构的生产、扩散、接受网络与新兴传播生态系统的适配性,而解决方案在于生态调控路径、技术应用模式与用户评价方案等维度上的创新行动。主流媒体可持续的系统性变革路径可以构建以“新闻生态调控”为概念基础的自主知识体系,并与全球新闻业在技术思维、开放思维、用户思维等方面形成对话,为人类新闻事业的数字化进程贡献本土智识。
The innovation and advancement of digital media technology have become one of the fundamental driving forces behind the transformation of the global media landscape.These developments have profoundly reshaped the structures and operating rules of media systems,while simultaneously generating tensions with journalism's standardized knowledge system.In this context,the ecological epistemology derived from digital journalism provides a new foundation for building an innovative knowledge system of journalism and communication practice,rooted in the contemporary experience of media transformation.From the perspective of ecological thinking,the core challenge in the systemic transformation of China's mainstream media lies in enhancing the adaptability of media organizations'production,dissemination,and reception networks to the emerging communication ecology.Addressing this challenge requires innovative actions focused on three dimensions:ecological regulation pathways,technological application models,and user evaluation mechanisms.A sustainable path for the systemic transformation of mainstream media must therefore be anchored in an independent knowledge system informed by ecological regulation.Such a system should engage in constructive dialogue with the global journalism industry on issues including technological innovation,business models,and user-oriented perspectives.In doing so,it can contribute indigenous insights and theoretical resources to the worldwide digital advancement of journalism.
出处
《传媒观察》
2025年第8期43-51,共9页
Media Observer
基金
国家社科基金重大项目“数字新闻学理论、方法与实践研究”(20&ZD318)的阶段性成果。
关键词
主流媒体
系统性变革
数字新闻学
数字媒体生态
生态调控
mainstream media
systemic transformation
digital journalism
ecologism
ecological regulation
