摘要
目的研制预立医疗照护计划系列科普作品,评价其在新媒体平台上的传播效果,为推广预立医疗照护计划提供新路径。方法邀请18名专家开展2轮德尔菲专家函询,确定面对公众的预立医疗照护计划科普内容,制作成科普视频。选择微信和哔哩哔哩(B站)2个新媒体平台进行为期2个月的推广活动,通过传播力、影响力和用户特征来评价作品的传播效果。结果预立医疗照护计划科普内容包括6个模块、25个核心知识点,制作成6个科普视频;视频在微信公众号与B站的传播力分别是344.78与1613.67,影响力分别为34.56与47.55;用户特征显示:B站受众以青年男性为主,微信受众以中年女性为主。结论预立医疗照护计划系列科普视频内容科学,在新媒体平台推广中取得良好的传播效果。
Objective To develop a series of educational videos on advance care planning(ACP)for the public and evaluate their dissemination via new media platforms,aiming to provide a new path for promotion of ACP.Methods Eighteen experts were invited to determine the contents of ACP education for the public through two rounds of Delphi consultation,then educational videos were produced.Two new media platforms,WeChat and Bilibili,were selected for a two-month promotion campaign.Dissemination effectiveness was evaluated based on dissemination reach,engagement,and user characteristics.Results The contents of ACP education for the public consists of 6 modules and 25 pieces of knowledge.And 6 educational videos were produced.The dissemination reach indices on WeChat Official Account and Bilibili were 344.78 and 1613.67,respectively.The engagement indices were 34.56 and 47.55,respectively.User characteristics analysis revealed that Bilibili users of these educational videos were mainly young males,while the WeChat users were mainly middle-aged women.Conclusion The series of ACP educational videos for the public are scientific and professional,and have achieved favorable dissemination effectiveness when promoted via new media platforms.
作者
周启启
牟绍玉
何海燕
童立纺
谢燕
徐凤玲
张俊卿
Zhou Qiqi;Mu Shaoyu;He Haiyan;Tong Lifang;Xie Yan;Xu Feng ling;Zhang Junqing(School of Nursing,Chongqing Medical University,Chongqing 400016,China)
出处
《护理学杂志》
北大核心
2025年第16期113-117,共5页
Journal of Nursing Science
基金
重庆市研究生科研创新项目(CYS23368)
2023年重庆市研究生教育教学改革研究项目(YJG233056)。
关键词
预立医疗照护计划
安宁疗护
科普视频
新媒体
微信
B站
传播效果
用户画像
advance care planning
palliative care
educational video
new media
WeChat
Bilibili
dissemination effectiveness
user profile
