摘要
叙事学视域下,提升中国故事的国际传播力即提升其国际叙事性。当下中国故事的可述性、感染性、历史性、特色性与数字技术的可供性、沉浸性、互动性、限制性等存在罅隙,数字叙事超界面多模态建构可为解决该问题提供镜鉴。超界面多模态是超文本模态的升级版,是基于更高层级的通达关系叙事需求的数字叙事,具有系统性、流动性、再中心化特征。从宏观上看,超界面多模态可从动态关系空间、具身沉浸场域、一体化中介三个层面进行建构;从微观上看,超界面兼具载体、话语、枢纽、环境等功能,可从叙事生产、互动、传播、体验等环节作用于中国故事国际传播,提升中国故事叙事性。
From the perspective of narratology,to enhance the international communication effectiveness of China stories is to enhance their international narratability.There are gaps among the narrativity,inspiring power,historicity,characteristics as well as the affordance,immersion,interactivity and limitation of digital technology in current China stories.The multi-modal construction of digital narrative hyper-interface has significance for solving this problem.The hyper-interface multimode is the iterative upgrade of the hypertext mode,and it is a digital narrative based on the narrative demand of a higher level of access to the relationship,with the characteristics of systematization,fluidity and de-centralization.From the macroscopic point of view,the hyper-interface multi-mode should be constructed from three levels:dynamic relation space,embodied immersion field and integrated medium.From the micro point of view,hyperinterface has the functions of carrier,discourse,hub and environment,and plays a role in improving the digital narrative of the international communication of China stories in all aspects of narrative production,interaction,communication and experience.
作者
郝丽婷
庞慧敏
HAO Li-ting;PANG Hui-min(School of Marxism,Shanxi University,Taiyuan 030006,China;School of Journalism and Communication,Shanxi University,Taiyuan 030006,China)
出处
《编辑之友》
北大核心
2025年第8期82-88,共7页
Editorial Friend
关键词
数字叙事
中国故事
国际传播
多模态建构
digital narrative
China story
international communication
multi-modal construction
