摘要
为在数字时代持续提升对城市文化蕴含精髓的整合、凝练和转化,扩大城市文化影响力,强化城市品牌传播,文章聚焦多模态UGC视角,从叙事主体、叙事客体和叙事内容层面探索多方、多元、多维的城市文化数字叙事体系,并提出多模态UGC视角下城市文化数字叙事的对策。文章旨在促进城市文化传播格局的不断拓展,助力文化强国战略的顺利实施。
To continuously enhance the integration,extraction,and transformation of urban cultural essence in the digital era,expand its influence,and strengthen urban branding communication,this paper focuses on a multi-modal user-generated content(UGC)perspective.It explores a multi-party,multi-dimensional digital narrative system of urban culture from the aspects of narrative subject,narrative object,and narrative content,and proposes strategies for digitally narrating urban culture under this multi-modal UGC perspective.The paper aims to broaden the pattern of urban cultural communication and support the successful implementation of the cultural powerstrategy.
作者
高宇璇
马聪聪
GAO Yuxuan;MA Congcong
出处
《现代城市研究》
北大核心
2025年第7期31-36,共6页
Modern Urban Research
基金
西安市社科规划基金项目“多模态UGC视角下西安文化数字化传播研究”(24LW52)
中央高校基本科研业务费专项资金资助项目“面向多维度视角的网络舆情协同治理研究”(ZYTS24036)。
