摘要
随着中国饮料行业进入高质量发展阶段,标签的功能与价值发生根本性转变,从传统的信息标注工具升级为影响产品竞争力的战略要素。本文基于行业洞察,结合饮料行业发展沿革与现状,系统分析并揭示标签需求升级的底层逻辑,阐述标签在产品全生命周期中的战略价值,并针对标签企业提出技术与服务全面升级的应对策略,为行业创新发展提供参考。
As China’s beverage industry enters the stage of high-quality development,the function and value of labels have undergone a fundamental transformation,evolving from traditional information labeling tools to strategic elements that influence product competitiveness.Based on industry insights and in combination with the evolution and current situation of the beverage industry,this paper systematically analyzes and reveals the underlying logic of the upgrading demand for labels,expounds the strategic value of labels in the entire product life cycle,and puts forward countermeasures for label enterprises to achieve comprehensive upgrading from technology to services,providing references for the innovative development of the industry.
作者
李志礼
程毅
周明春
赵顺阁
卞晓云
李春雨
LI Zhi-li;CHENG Yi;ZHOU Ming-chun;ZHAO Shun-ge;BIAN Xiao-yun;LI Chun-yu(China Beverage Industry Association,Beijing 100027,China)
出处
《饮料工业》
2025年第4期73-76,共4页
Beverage Industry
关键词
饮料行业
标签创新
价值升级
绿色转型
数字化标签
个性化定制
战略要素
beverage industry
label innovation
value upgrading
green transformation
digital labels
personalized customization
strategic elements
