摘要
随着市场竞争的日趋激烈,广告行业不断寻求新的突破与发展。插画设计作为一种独特的视觉表现形式在广告中所发挥的作用越来越大。本文详细研究了插画设计在广告中的样式,分析了其在当前市场上的创新方法,试图分析插画设计如何为广告增色,提高广告的传播效果与商业价值。研究发现,插画设计以其独特的创意性、情感共鸣以及适应多种媒介的特性,在广告领域发挥了极大的潜力和活力。
With the increasingly fierce market competition,the advertising industry is constantly seeking for new breakthroughs and development.Illustration design plays a growing role in advertising as a unique visual expression form.This paper studies the style of illustration design in advertising in detail,and analyzes its innovative practices in the current market,hoping to reveal how illustration design adds color to advertising and improve the communication effect and commercial value of advertising.The study found that the illustration design,with its unique creativity,emotional resonance and adaptation to a variety of media characteristics,has played a great potential and vitality in the field of advertising.
作者
朱文静
ZHU Wenjing(Xing Zhi College of Xi'an University of Finance and Economics,Xi'an 710038,China)
出处
《鞋类工艺与设计》
2025年第15期101-103,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
插画设计
广告应用
创新策略
illustration design
advertising application
innovation strategy
