摘要
轻食行业正处于蓬勃发展之际,品牌设计已成为市场竞争中的关键因素。作为品牌设计的重要元素之一,色彩的语义表达对品牌形象的差异化构建具有重要影响。从品牌定位、协调及传播3个维度,对轻食品牌色彩设计的内在逻辑进行了分析。通过具体案例分析,总结出契合轻食品牌特点的色彩策略,旨在提升轻食品牌的形象与价值,触发消费者的情感共鸣,推动轻食市场的健康发展。
The light food industry is experiencing rapid growth,with brand design emerging as a critical factor in market competition.As a key element of brand design,color plays a significant role in establishing a differentiated brand image.The intrinsic logic of color design in light food brands from three perspective including brand positioning,coordination and communication were analyzed.Through case studies,strategies that aligned with the characteristics of light food brands were concluded.The goal is to enhance the image and value of light food brands,evoke emotional resonance among consumers,and promote the healthy development of the light food market.
出处
《时尚设计与工程》
2025年第4期54-56,共3页
The Journal of Fashion Design and Engineering
关键词
色彩语义
品牌设计
轻食品牌
情感共鸣
color semantics
brand design
light food brand
emotional resonance
