摘要
乡村IP凭借其具有辨识度和亲和力的特征,在塑造乡村形象方面具有独特优势,有利于将乡村的文化资源优势转化为经济效益。基于对IP理论的梳理,通过剖析福建省宁德市屏南县前汾溪村这一文化艺术空间内乡村IP建设的基本情况、文创产品的文化内涵及现存问题,为文化艺术因素赋能乡村振兴建设提供参考。
The advantages of rural IP in shaping rural image were identified due to its distinctive and approachable characteristics,which were found to facilitate the conversion of cultural resource advantages into economic benefits.Based on a systematic review of IP theory,an analysis was conducted on the current status of rural IP construction,the cultural connotations of cultural and creative products,and existing challenges in Qianfenxi Village,Pingnan County,Ningde City,Fujian Province-an artistic and cultural space.The findings were expected to provide valuable references for leveraging cultural and artistic elements to support rural revitalization.
出处
《时尚设计与工程》
2025年第4期17-19,共3页
The Journal of Fashion Design and Engineering
关键词
乡村IP
前汾溪村
旅游文创
文化艺术因素
乡村振兴
rural intellectual property(IP)
Qianfenxi Village
tourism cultural creativity
cultural and artistic elements
rural revitalization
