摘要
研究聚焦于将宜昌文化融入城市公交视觉设计,以传承文化并增强品牌形象。设计包括将宜昌山水和人文特色融入公交标识、车身、站台、导视系统和宣传海报,以及公交品牌衍生文创产品,不仅增强了市民对本土文化的认识和传承,还提升了城市形象的独特性,为其他城市文化品牌设计提供了借鉴。
The research focuses on integrating Yichang culture into the visual design of urban public transportation,in order to inherit culture and enhance brand image.The design includes integrating Yichang's landscape and cultural characteristics into the bus logo,body,platform,signage system,and promotional posters,as well as cultural and creative products derived from the bus brand.This not only enhances citizens'understanding and inheritance of local culture,but also enhances the uniqueness of the city's image,providing reference for cultural brand design in other cities.
出处
《丝网印刷》
2025年第13期96-98,共3页
Screen Printing
关键词
宜昌地域文化
城市公交品牌
视觉设计
regional culture of Yichang
urban public transportation brand
visual design
