摘要
随着社会经济的进一步发展,人们的精神文化需求呈现出前所未有的日益增长趋势。音乐作为能够带给人们美好情感的创作与表演艺术,其产业化发展带来的不仅是音乐创作质量与形式的提质升级,更是适应时代发展、拓宽音乐资源、完善音乐生态体系的需要。当前,随着AI人工智能行业新质生产力的发展,音乐产业发展方兴未艾。基于商业模式视角,梳理现阶段音乐产业发展基本情况,探析现阶段音乐产业商业模式特点及商业模式对音乐产业运行产生的影响因素,厘清当前音乐产业发展主要趋势,力求为当前音乐产业商业模式创新与探索提供方向性、可行性建议,以推进音乐产业可持续性健康发展。
With the further development of social economy,people's growing spiritual and cultural needs are showing unprecedented trends.Music,as a creative and performing art endowing people with beautiful emotions,its industrial development not only upgrades the level and form of music creation but also meets the needs of adapting to the times,expanding musical resources and refining musical ecosystem.Today,with the development of the AI industry and new productive forces,the music industry is thriving.This paper reviews the basic situation of current music industry from a business model perspective,explores the characteristics of current music industry business models and the factors influencing over their operation,clarifies the main trends in the current music industry development,in a effort to make directional and feasible suggestions for innovation and exploration in the current music industry business models for promoting sustainable and healthy development of music sector.
作者
张强
臧晴
ZHANG Qiang;ZANG Qing(School of Music and Dance,Nanjing Normal University of Special Education,Nanjing 210038,China;School of Management,Nanjing Normal University of Special Education,Nanjing 210038,China)
出处
《机械制造与自动化》
2025年第4期212-217,共6页
Machine Building & Automation
基金
江苏省2021年度教育科学“十四五”规划重点课题项目(T-b/2021/38)。
关键词
音乐产业
精神文化
商业模式
精神经济
创新路径
music industry
spiritual culture
business model
spiritual economy
innovation path
