摘要
长株潭都市圈作为中部地区重要的城市群,其体育产业的发展在区域经济增长与社会进步中具有重要作用。然而,目前体育产业结构存在失衡问题,主要表现为群众体育健身意识引导不足、职业体育市场开发乏力及大众体育消费引导不佳,综合效应未能充分发挥。该文运用PEST(PoliticalEconomicSocialTechnology,政治、经济、社会、技术)分析法,从政治、经济、社会和科技四个维度研究体育产业结构的演化与优化路径。结果显示,长株潭都市圈具备政策支持、经济基础和人口规模等发展优势,但仍面临产业链联动不足、资源配置不均等问题。该文提出体育产业协同发展策略、空间结构优化及价值链构建路径,为推动区域体育产业升级提供理论支撑和实践借鉴。
As an important urban agglomeration in Central China,the development of the sports industry in the Chang-Zhu-Tan Urban Agglomeration plays a significant role in regional economic growth and social progress.However,the current sports industry structure faces issues of imbalance,mainly characterized by insufficient guidance in public fitness awareness,weak development of the professional sports market,and inadequate promotion of mass sports consumption,leading to an underutilization of comprehensive benefits.This paper employs the PEST analysis framework,examining the evolution and optimization paths of the sports industry structure from political,economic,social,and technological dimensions.The results indicate that the Chang-Zhu-Tan Urban Agglomeration possesses development advantages such as policy support,economic foundation,and population scale,but still faces challenges like insufficient industrial chain linkages and uneven resource allocation.The paper proposes strategies for coordinated development of the sports industry,spatial structure optimization,and value chain construction,providing theoretical support and practical guidance for advancing regional sports industry upgrades.
作者
朱爱民
姚学进
ZHU Aimin;YAO Xuejin(Department of Physical Education Xiangtan University,Xiangtan Hunan 411105,China)
出处
《冰雪体育创新研究》
2025年第14期23-25,共3页
Research on innovation of ice snow sports
基金
2023年湖南省教育厅科学研究项目《“三高四新”战略背景下长株潭都市圈体育产业结构演化因素的PEST分析》(KH48010)。
关键词
长株潭都市圈
体育产业
PEST分析
结构优化
Chang-Zhu-Tan urban agglomeration
Sports industry
PEST analysis
Structural optimization
