摘要
在建设“健康中国”的战略背景下,康养旅游作为一种全新的旅游形态逐步受到人们的青睐。为了更好地帮助康养旅游产业转型升级,以收集的2011—2023年间56份康养旅游政策文件为样本构建分析框架,通过PMC指数模型对从中选取的15项政策进行量化评价与全面考察。最终得到5项优秀政策,8项良好等级与2项可接受政策。15项政策的PMC指数平均得分为6.16,整体处于良好等级。所选政策内容存在政策时效稳定性不足、发布机构联动性不强、缺乏有效的激励措施、政策措施覆盖内容较少等问题。据此文章提出相应建议。
Under the strategic background of building"healthy China",as a new form of tourism,health tourism is gradually favored by people.In order to better help the transformation and upgrading of the health tourism industry,56 health tourism policy documents collected from 2011 to 2023 were used as samples to construct an analysis framework,and 15 policies selected from them were quantitatively evaluated and comprehensively investigated through the PMC index model.Among the 15 policies,there are 5 excellent policies,8 good policies and 2 acceptable policies.The average score of the PMC index for the 15 policies is 6.16.This shows that these 15 policies are in a good grade as a whole.But there are some problems in the selected policies,such as insufficient stability of policy timeliness,weak linkage of publishing agencies,lack of effective incentive measures and less coverage of policy measures.According to the research results,this paper puts forward corresponding suggestions.
作者
王成城
陈巧玉
WANG Chengcheng;CHEN Qiaoyu(School of Management,Anhui University,Hefei 230039,China)
出处
《资源开发与市场》
2025年第8期1273-1280,共8页
Resource Development & Market
基金
国家社会科学基金项目(编号:17CGL023)。
