摘要
探究乡村文化产业数字化变革的实践机理,是推动我国文化产业数字化战略的题中之义。本文基于符号消费视角,以贵州省Z县苗绣产业为个案,阐释乡村文化产业数字化变革的实践逻辑。研究表明,乡村文化产业数字化变革的关键,在于对乡村文化产业传统的符号编码和解码过程进行衍生与革新,其深层实践逻辑体现为:数字技术在符号编码、符号再造、符号展示和符号消费四个环节中,赋能乡村文化资源的采集和数字化转化、文化符号的现代化诠释、文化产品的多维度呈现,以及文化产品多重价值的融合和增值。通过数字技术的赋能,最终实现乡村文化产品符号价值、实用价值和商业价值的深度交融,推动乡村文化资源向文化资本转化,进而促进传统乡村文化产业的数字化转型与发展。
Exploring the practical mechanism of the digital transformation of rural cultural industry is an essential part of promoting the digitalization strategy of China’s cultural industry.Based on the perspective of symbolic consumption,through the case study of the Miao embroidery industry in County Z of Guizhou Province,the study expounds the practical logic of the digital transformation of the rural cultural industry.The study finds that the key to the digital transformation of rural cultural industry lies in the derivation and innovation of the traditional symbol encoding and decoding processes of rural cultural industry,and its underlying practical logic is manifested as follows:in the four links of symbol encoding,symbol reengineering,symbol display and symbolic consumption,digital technology empowers the collection and digital transformation of rural cultural resources,the modern interpretation of cultural symbols,the multidimensional display of cultural products,and the integration and value-addition of multiple value of cultural products.Ultimately,it realizes the deep integration of the symbolic value,practical value,and commercial value of rural cultural products,promotes the transformation of rural cultural resources into cultural capital,and further promotes the digital transformation and development of traditional rural cultural industry.
作者
陈晓琳
李亚雄
Chen Xiaolin;Li Yaxiong(School of Marxism/Evaluation Center for Ideological and Political Education of College Students in Hubei Province,Hubei University of Economics,Wuhan 430205,China;School of Sociology,Central China Normal University,Wuhan 430079,China)
出处
《西北民族大学学报(哲学社会科学版)》
北大核心
2025年第3期83-94,共12页
Journal of Northwest Minzu University(Philosophy and Social Sciences)
基金
国家社会科学基金青年项目“欠发达县域产业集群形成的社会过程及机制研究”(项目编号:22CSH055)
湖北省高校人文社会科学重点研究基地大学生思想政治教育评价中心专项课题一般项目“农业现代化背景下民族地区乡镇政府农业产业政策执行实证调查及优化路径研究”(项目编号:2024YB013)。
关键词
乡村文化产业
数字化
数字技术
符号消费
rural cultural industry
digitization
digital technology
symbolic consumption
