摘要
作为“网络强国”和“文化强国”战略的重要支点,数字内容贸易既服务于国家经济发展,又承担着文化传播职能。但高复制性与易扩散性使其在出口过程中频遭知识产权侵权挑战,因此政府开展知识产权治理就显得尤为重要。本文通过爬取并量化分析2014-2021年地方知识产权政策文本,构建地级市治理指标,结合Data.ai数字内容出口数据,揭示了知识产权治理水平对数字内容出口的影响。结果发现,地方知识产权治理显著促进了当地企业的数字内容出口,且促进作用会因目标国文化距离、目标国知识产权治理水平、企业创作强度与创作质量、数字内容类别的不同而存在差异。机制分析结果表明,地方知识产权治理通过创新驱动效应和产业集聚效应对数字内容的出口产生促进作用。本研究为政府从知识产权视角出发制定数字内容出口政策提供了重要参考依据。
"Digital content trade"denotes the"cross-border electronic transmission of digitally enabled products,including games,literary works and audiovisual content".Within China's dual strategic framework of establishing itself as both a strong cyber nation and a strong cultural nation,digital content exports fulfil not only an economic imperative-driving national development but also a geopolitical and cultural one:the projection of soft power.Yet the intrinsic replicability and ease of dissemination of digital goods render them particularly susceptible to intellectual property(IP)infringement,necessitating robust governance mechanisms.China's approach to IP governance has undergone a marked shift from"passive compliance with international standards"to"proactive regulatory innovation"culminating in a hybrid model balancing"centralised oversight"and"localised implementation",In alignment with national policy directives,regional authorities have adopted tailored IP governance measures,advancing both protection regimes and commercial exploitation of intellectual assets a transformation this study quantifies through the following analysis.In this context,this study employs web crawling and quantitative textual analysis of Chinese subnational IP policy documents(2014-2021)to assess IP governance capabilities at the prefectural-city level,combining these data with app-level digital content trade metrics from Data.ai.The findings reveal that local IP governance exerts a statistically significant positive effect on digital content exports,with this effect being particularly pronounced for enterprises exhibiting higher creative quality and innovation intensity,as well as for exports targeting countries with greater cultural proximity and stronger IP regimes especially in interactive media categories such as audiovisual content and digital games.Mechanism analysis indicates that enhanced local IP governance facilitates exports primarily through two channels:the"innovation-driven effect",whereby policy improvements stimulate corporate R&D and bolster international competitiveness,and the"industrial agglomeration effect",wherein regulatory advancements attract sectoral clustering,generating scale economies that amplify digital content export volumes.These empirical findings carry direct implications for policymakers and practitioners.The findings of this study yield significant policy implications for optimising digital content export strategies through IP governance.For policymakers,the results underscore the necessity of:(1)strengthening subnational IP protection frameworks,(2)advancing parallel initiatives in digital technology safeguarding and indigenous innovation,(3)streamlining trademark and domain name administration,and(4)calibrating industry support mechanisms to facilitate market entry for innovative enterprises collectively enhancing the global competitiveness of digital content brands.Concurrently,the study recommends that enterprises adopt a dual focus:strategically localising digital content for target markets while systematically evaluating destination countries'cultural proximity and IP governance regimes when formulating export strategies.
作者
周念利
孟克
于美月
Zhou Nianli;Meng Ke;Yu Meiyue
出处
《世界经济》
北大核心
2025年第8期32-61,共30页
The Journal of World Economy
基金
教育部人文社会科学重点研究基地重大项目(22JJD790010)
对外经济贸易大学中央高校基本科研业务费专项资金(CXTD14-02)以及对外经济贸易大学国家(北京)对外开放研究院智库科研团队专项经费(2023TD01)的资助。
关键词
数字内容出口
知识产权治理
词频量化分析
digital content exports
intellectual property(IP)governance
keyword frequency quantitative analysis
