摘要
在数字经济蓬勃发展的当下,数字化转型已成为企业实现可持续发展、提升竞争力的关键路径,吸引了学界与业界的广泛关注。本综述系统梳理相关文献,对企业数字化转型进行全面剖析。数字化转型是企业借助数字技术,深度革新业务流程、产品服务、运营管理及商业模式的战略性举措。从驱动因素看,客户需求的个性化与多元化促使企业通过数字化手段精准洞察并满足需求;市场竞争的加剧,尤其是新兴科技企业的冲击,倒逼传统企业转型以稳固市场地位;而云计算、大数据、人工智能、物联网等数字技术的迅猛发展,则为转型提供了有力支撑与实现可能。研究表明,数字化转型对企业影响深远。成功转型的企业在成本控制、营收增长、客户体验优化及创新活力激发等方面成效显著。
In the context of the booming digital economy,digital transformation has emerged as a key pathway for enterprises to achieve sustainable development and enhance competitiveness,attracting extensive attention from both academia and industry.This literature review systematically combs through relevant studies to provide a comprehensive analysis of enterprise digital transformation.Digital transformation refers to a strategic initiative where enterprises leverage digital technologies to deeply renovate business processes,product services,operational management,and business models.From the perspective of driving factors,the personalization and diversification of customer needs urge enterprises to use digital means to accurately insight and meet demands.The intensification of market competition,especially the impact of emerging technology enterprises,forces traditional enterprises to transform to stabilize their market position.The rapid development of digital technologies such as cloud computing,big data,artificial intelligence,and the Internet of Things provides strong support and realization possibilities for transformation.Studies have shown that digital transformation has a far-reaching impact on enterprises.Enterprises that successfully transform have achieved remarkable results in cost control,revenue growth,customer experience optimization,and innovation vitality stimulation.
作者
杨云华
Yunhua Yang(School of Economics and Management,Beihua University,Jilin,Jilin 132013)
出处
《金融界》
2025年第3期70-72,共3页
关键词
数字化转型
上市公司
文献回顾
digital transformation
listed companies
literature review
