摘要
在一个由零售平台和品牌供应商组成的二级供应链系统中,利用Stackelberg微分博弈和动态优化理论,分析平台在不同情形下的区块链投资策略,以及公平关切因素对这些策略的影响。研究发现:区块链投资阈值受区块链投资成本系数、消费者不信任水平和产品质量投入的影响;区块链技术通过提高透明度可以解决信息不对称问题,增强消费者的购买意愿,且有利于供应商;然而,公平关切行为会降低平台的投资意愿和供应链成员的决策效率,削弱区块链的积极效应;单边成本分担契约能够实现帕累托改进,双边成本分担契约能够实现供应链协调。
In a two-tier supply chain system consisting of a retail platform and a brand supplier,this study employs Stackelberg differential game and dynamic optimization theory to analyze the investment strategies of the platform in blockchain technology under different scenarios,as well as the impact of fairness concerns on these strategies.The research findings indicate that the blockchain investment threshold is influenced by consumer distrust,investment costs,and product quality.Blockchain technology can enhance transparency,thereby addressing information asymmetry,increasing consumer purchasing intentions,and benefiting the supplier.However,fairness concern behaviors can reduce the platform’s willingness to invest and the decision-making efficiency of supply chain members,undermining the positive effects of blockchain.The unilateral cost-sharing contract can achieve Pareto improvements,while the bilateral cost-sharing contract can facilitate supply chain coordination.
作者
荆雨
王要玉
王鹏
JING Yu;WANG Yaoyu;WANG Peng(Soochow University,Suzhou,Jiangsu,China;Jiangxi University of Finance and Economics,Nanchang,China)
出处
《管理学报》
北大核心
2025年第7期1328-1337,共10页
Chinese Journal of Management
基金
国家自然科学基金资助项目(72371180,72071137)。
关键词
区块链投资
消费者不信任
公平关切
成本分担契约
供应链协调
blockchain investment
consumer distrust
fairness concern
cost-sharing contracts
supply chain coordination
