摘要
本文基于对第34届中国新闻奖融合报道项目获奖作品的分析,探讨技术赋能、叙事转型、内容细分及制度引领与新闻生产逻辑变革的互动。5G、人工智能、数据可视化等技术,使报道向沉浸、交互、智能方向发展。在数字叙事学理论的指导下,融合报道在叙述视角、时间结构与修辞策略等方面的呈现更多样并兼具层次感;内容细分使报道呈现轻量化传播和深度信息挖掘的双轨传播模式,主流媒体将实现去专业化和再专业化。而主流媒体加强资源整合的需求呼唤生产制度的优化,为提升生产效率和公共价值,可探索跨平台合作、产学研协作和用户共创等模式。
Based on an analysis of award-winning works in the Converged Reporting category of the 34th China Journalism Awards,this paper examines how technological empowerment,narrative transformation,content segmentation,and institutional leadership reshape news production logic.Technologies like 5G,AI,and data visualization have driven reporting toward immersion,interactivity,and intelligence.Guided by digital narratology,converged reporting now features diversified narratives,temporal structures,and rhetorical depth.Content segmentation creates a dual communication model combining light dissemination with indepth analysis.Mainstream media are evolving toward depersonalization and re-professionalization,requiring optimized production systems.Cross-platform cooperation,industry-university-research partnerships,and user co-creation are proposed to enhance efficiency and public value.
出处
《新闻知识》
2025年第3期42-47,94,共7页
News Research
关键词
融合报道
新闻生产逻辑
媒介融合
中国新闻奖
converged reporting
news production logic
media convergence
China journalism awards
