摘要
实施创新驱动,推动高质量发展,是陕西贯彻落实习近平新时代中国特色社会主义思想的重要举措。在这一进程中,媒体需要充分发挥融合与建构功能,助力陕西创新发展良好舆论氛围的营造。本研究以媒介融合理论与媒介建构理论为框架,基于Python文本挖掘、关键词聚类、语义网络与案例分析,研究媒体助力陕西创新发展良好舆论氛围的基本策略:推进创新驱动高质量发展提速、提升主流媒体服务大局水平、带动发挥全媒体平台新动能。根据实证数据指出策略的效果及不足,并提出建议:积极实践创新思维、将报道向“四个面向”倾斜、充分运用新媒体和自媒体、有效发挥市级媒体作用、利用新兴技术为宣传赋能,向“生态型”传播网络转化,为陕西经济社会高质量发展做好舆论支持。
Innovation-driven development is central to Shaanxi’s pursuit of high-quality growth under Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era.In this context,the media plays a vital role in shaping a supportive public opinion environment through integration and framing.This study draws on media convergence and framing theories,employing Python-based text mining,keyword clustering,semantic network analysis,and case studies to analyze key media strategies.These include promoting innovation-led development,enhancing mainstream media’s strategic communication,and utilizing omnimedia platforms.Empirical analysis highlights both strengths and challenges of current approaches.The paper recommends fostering innovative thinking,aligning coverage with the“Four Orientations,”leveraging digital media and independent media creators,strengthening municipal-level media,applying emerging technologies,and building an ecosystem-style communication network to support Shaanxi’s innovation goals.
作者
李明德
杜瑶
李龙飞
LI Ming-de;DU Yao;LI Long-fei
出处
《新闻知识》
2025年第3期3-12,92,共11页
News Research
基金
2023年陕西省软科学项目“媒体为陕西创新驱动高质量发展营造良好舆论氛围研究”(项目编号:2023-RKX-047)的成果。
关键词
媒体赋能
创新驱动
舆论氛围
融合建构
策略优化
media empowerment
innovation-driven development
public opinion environment
media fusion and construction
strategy optimization
