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文化体验与消费打卡:流量社会中的城市漫步 被引量:1

Cultural Experience and Social Media-Driven Consumption:Citywalk in the Traffic-Driven Society
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摘要 从人文经济学视角出发,探讨城市漫步在流量社会背景下的文化内涵与经济维度,有助于理解城市新大众文化与经济发展的内在联系,为推动城市文明建设提供新的思路。研究发现,城市漫步不仅是对城市空间的地方探索与文化体验,还是一种重要的消费场景,与流量经济紧密结合,逐渐成为“打卡经济”的一部分。在流量社会中,城市漫步的文化体验与消费打卡并非对立,二者在人文经济学框架下可实现和谐共存,对推动城市高质量发展具有重要意义。然而,城市漫步的过度商业化与文化内涵的稀释等问题也需警惕。本文通过对城市漫步的文化体验与经济维度的分析,提出在流量社会中平衡文化保护与经济利益的必要性,以实现城市的高质量发展。 From the perspective of humanomics,this study explores the cultural connotations and economic dimensions of citywalk within the context of a traffic-driven society.This inquiry helps to deepen our understanding of the internal linkages between emerging urban mass culture and economic development,offering new insights for advancing urban civilization.The study finds that citywalk is not only a form of localized spatial exploration and cultural engagement,but also an important consumer scenario closely integrated with the traffic-driven economy.It has gradually evolved into a key component of the“social media-driven economy.”In a traffic-driven society,cultural experience and social-media-tagged visits are not mutually exclusive.Instead,within the framework of humanomics,they can coexist in a synergistic relationship and contribute meaningfully to high-quality urban development.However,the study also cautions against the risks of over-commercialization and the dilution of cultural depth in citywalk practices.By analyzing both its cultural and economic dimensions,this research underscores the need to balance cultural preservation and economic interests in the traffic-driven society,so as to promote cities’sustainable and high-quality development.
作者 徐炜 梁和阳 Xu Wei;Liang Heyang
出处 《城市观察》 2025年第4期121-131,162,163,共13页 Urban Insight
关键词 人文经济学 城市漫步 流量社会 文化体验 消费打卡 humanistic economics citywalk traffic-driven society cultural experience social media-driven consumption
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