摘要
从产品种类、受众范围、表现形式、产品分发形式、产品创新、产品发布效果等方面,研究全媒体时代公众对气象服务产品的需求、存在问题,并结合传播特点提出从数字化智能化转变、推进服务资源共享、探索“行业+气象”等方面进行公众气象服务产品的优化创新策略,不断发展气象服务新质生产力,促进公众气象服务高质量发展。
This paper studies the public’s demand for meteorological service products and problems in the all-media era in terms of product types,audience scope,expression forms,product distribution forms,product innovation,product release effects,and so on.Combined with the characteristics of communication,it proposes optimization and innovation strategies for public weather service products in terms of digital intelligent transformation,promotion of service resource sharing,and exploration of“industry+meteorology”,so as to continuously develop the new quality productivity of meteorological services and promote the high-quality development of public weather services.
作者
袁丽军
孙崇智
吴晗
谢海云
黄桂珍
韦金海
YUAN Lijun;SUN Chongzhi;WU Han;XIE Haiyun;HUANG Guizhen;WEI Jinhai(Guangxi Meteorological Service Center,Nanning 530022,China;Guangxi Institute of Meteorological Sciences,Nanning 530022,China;Baise Meteorological Bureau,Guangxi Baise 533000,China;Baise Field Research Station for Karst Ecological Meteorology,Guangxi Meteorological Administration,Nanning 530022,China)
出处
《气象研究与应用》
2025年第2期162-167,共6页
Journal of Meteorological Research and Application
基金
广西气象科研计划项目(桂气科2021M19)。
关键词
全媒体
公众气象
服务产品
可视化
H5
all-media
public weather
service products
visualization
H5
