摘要
列入首批国家级非物质文化遗产名录的冀派内画,承载着丰富的文化内涵,具有较高的艺术价值。在全球化背景下,其跨文化传播不仅是文化传播的重要途径,也是促进国际文化理解与交流的关键。该文基于语言学和符号学理论,深入探讨了冀派内画符号的能指特征、所指意义及意指关系,揭示了其独特的艺术风格和深厚的文化内涵。通过分析外国读者在解读冀派内画时可能遇到的文化差异和误读问题,提出了优化传播策略的建议,以期提升冀派内画的国际影响力,促进中外文化的深度交流与融合,推动冀派内画的产业化发展,将其打造成具有国际竞争力的文化品牌。
Hengshui inner painting,listed in the first batch of China's National Intangible Cultural Heritage,carries rich cultural connotations and artistic value.In the context of globalization,its cross-cultural dissemination is not only an important means of cultural transmission but also crucial for promoting international cultural understanding and exchanges.Based on linguistic and semiotic theories,this paper delves into the signifier,signified,and signification relationships of Hengshui inner painting,revealing its unique artistic style and profound cultural connotations.By analyzing the cultural differences and misinterpretations that foreign readers may encounter when interpreting Hengshui inner painting,this paper proposes suggestions for optimizing dissemination strategies,aiming to enhance the international influence of Hengshui inner painting,facilitate in-depth cultural exchanges between China and foreign countries,promote the industrial development of Hengshui inner painting,and establish it as a cultural brand with international competitiveness.
作者
徐常兰
XU Changlan(Department of Foreign Language Teaching,Hengshui University,Hengshui Hebei,053000,China)
出处
《文化创新比较研究》
2025年第23期31-36,共6页
Comparative Study of Cultural Innovation
基金
2024年度河北省社会科学发展研究课题“文化意指分析基本模式视域下冀派内画跨文化传播话语研究”(课题编号:202402269)研究成果。
关键词
冀派内画
非物质文化遗产
跨文化传播
产业化
意指分析
话语
Hengshui inner painting
Intangible cultural heritage
Cross-cultural dissemination
Industrialization
Semiotic analysis
Discourse
