摘要
商旅文融合通过商业筑基、旅游引流、文化赋能的协同机制,成为驱动城市高质量发展的重要引擎。商业业态创新提供经济支撑,旅游空间拓展延伸消费场景,文化基因活化塑造城市魅力,三者协同形成“经济—空间—文化”三维发展合力。这种融合模式不仅显著提高了城市经济实力,还能增强城市文化影响力,助力打造城市品牌形象。本文通过深入分析典型城市案例,探讨如何构建城市可持续发展新范式。研究表明,商旅文融合推动城市从短期流量变现转向长效品牌建设,需持续深化数字技术应用、完善产业生态、构建文化传播矩阵,最终实现流量从“网红”向“长红发展”的质变跃升。
The integration of commerce,tourism,and culture has become an important engine driving high-quality urban development through the synergistic mechanisms of"commerce as the foundation,tourism as the driver,and culture as the catalyst."Commercial innovation provides solid economic support,tourism expansion broadens and enriches consumption scenarios,and cultural revitalization shapes urban charm,collectively forming a three-dimensional synergy of"economy-space-culture."This integrated model not only signifi cantly enhances a city's economic strength but also bolsters its cultural infl uence and helps shape a distinctive urban brand image.Through in-depth analysis of typical city cases,this study explores how to construct a new paradigm for sustainable urban development.The fi ndings reveal that commerce-tourism-culture integration can shift cities from short-term traffi c monetization to sustainable long-term brand building.It requires continuous advancement in digital technology application,refi nement of industrial ecosystems,and construction of cultural communication matrices to ultimately achieve a qualitative leap from transient"viral fame"to enduring"long-term prosperity."
作者
黄诗怡
Huang Shiyi(School of Economics and Management,Beijing Forestry University,Beijing 100091)
出处
《中国商论》
2025年第15期103-107,共5页
China Journal of Commerce
关键词
商旅文融合
城市经济
价值重构
可持续发展
网红经济
commerce-tourism-culture integration
urban economy
value reconstruction
sustainable development
internet celebrity economy
