摘要
在乡村振兴战略全面实施的背景下,农文旅融合发展已成为推动农村经济转型升级、激发乡村内生动力的重要引擎。通过整合农业资源、文化底蕴与旅游要素,不仅可以激活乡村特色产业,还能促进传统农业向生态观光、文化体验等多元业态延伸,有效拓宽农民增收渠道,实现城乡资源要素的优化配置。本文以江苏省淮安市为研究对象,系统分析当前淮安市农文旅融合面临的产业链条衔接不畅、文化资源转化效能偏低、基础设施建设滞后及专业运营团队缺失等现实困境。基于此,本文提出构建全域农文旅协同发展格局、深化地域文化遗产活化利用、完善智慧旅游服务体系、实施人才引育工程等优化路径,旨在为淮安市农文旅深度融合发展提供理论支撑与实践参考,助力乡村振兴战略的高质量实施。
Under the comprehensive implementation of the rural revitalization strategy,the integrated development of agriculture,culture,and tourism(ACT)has become a key engine for promoting rural economic transformation and stimulating endogenous rural development.By integrating agricultural resources,cultural heritage,and tourism elements,this this model not only revitalizes rural specialty industries but also facilitates the transformation of traditional agriculture into diversifi ed formats such as eco-tourism and cultural experiences,eff ectively broadening farmers’income channels and optimizing resource allocation between urban and rural areas.Taking Huai'an City,Jiangsu Province as the research subject,this paper systematically analyzes current practical challenges in ACT integration,including weak linkages along industrial chains,low efficiency in n the transformation of cultural resources,lagging infrastructure development,and the lack of professional operational teams.To address these issues,the study proposes optimization strategies such as establishing a coordinated development framework for ACT across the region,enhancing the activation and utilization of local cultural heritage,upgrading smart tourism service systems,and implementing programs for talent introduction and cultivation.These recommendations aim to provide theoretical and practical insights for deepening ACT integration in Huai'an City,thereby facilitating the high-quality implementation of the rural revitalization strategy.
作者
俞文珊
Yu Wenshan(Huai'an Bioengineering Vocational College,Huai'an,Jiangsu,223200)
出处
《中国商论》
2025年第15期99-102,共4页
China Journal of Commerce
关键词
乡村振兴
农文旅融合
协同发展
乡村旅游
区位优势
淮安市
rural revitalization
agriculture-culture-tourism integration
collaborative development
rural tourism
location advantages
Huai'an City
