摘要
厘清游戏产业助推文旅融合的特征和机制,对补充完善文旅融合发展研究具有重要意义。文章以《黑神话:悟空》为例,运用场域转换理论,剖析文化符号在虚拟场域和现实文旅场域之间的流动和转换。研究发现,数字技术赋能不仅打破了文化资源的物理空间限制,还增强了文化资源的互动性与传播力,推动符号资本的增值和跨域传播,带动符号资本向实体文化资本、社会资本、经济资本的转换。同时,游戏产业与文旅产业的深度融合推动了文旅消费模式的转型升级,提升了文化认同、促进地方经济发展,但仍面临诸多挑战。
With the rapid growth of the digital economy,integrating the cultural and tourism industries has become a key driver of regional economic development and industrial upgrading.As a vital component of the cultural and digital sectors,the gaming industry facilitates integration through digital innovation and creative design.While existing research on cultural-tourism integration is extensive,little attention has been paid to how virtual cultural symbols transform and drive this process in the digital era.Recent advancements in gaming have blurred the boundaries between virtual and real experiences through virtual scene construction,cultural symbol reproduction,immersive interactions,and social media dissemination,accelerating the transformation of cultural resources into tourism assets.Understanding how the gaming industry promotes cultural-tourism integration enhances existing research frameworks,deepens insights into the dissemination and reproduction of cultural symbols in the digital economy,and offers new regional cultural tourism development strategies.Using Black Myth:Wukong as a case study,this research applies the field conversion theory to examine the flow and transformation of cultural symbols between virtual and real-world tourism contexts.It explores two key questions:(1)How does the gaming industry reconstruct traditional cultural symbols through digitalization and integrate them into real-world tourism using field conversion mechanisms?and(2)How does the participation and feedback of different groups influence the effectiveness of this integration,shaping the gaming industry's role in regional cultural tourism development?The findings indicate that digital technologies not only overcome spatial constraints on cultural resources but also enhance interactivity and dissemination,promoting the transformation of symbolic capital into cultural,social,and economic capital.However,engagement levels varied across groups.Players deeply immersed in virtual cultural symbols strengthened the connection between gaming and real-world tourism through social media,offline activities,and digital communities.In contrast,non-players rely on traditional tourism information sources and respond passively and indirectly to game-driven cultural symbols.This study identifies capital accumulation,habit migration,and stakeholder collaboration as the core mechanisms facilitating cultural-tourism integration.While gaming fosters cultural identity,tourism consumption,and economic diversification,it also presents challenges,such as infrastructure strain and tourism industry homogenization due to sudden visitor influxes.This research expands the scope of the theory's application by integrating the field conversion theory into the study of gaming and cultural-tourism integration.It examines how cultural symbols gain value through cross-field transformations.Furthermore,it highlights how digital games that leverage virtual reality,short videos,and social media facilitate cultural symbols'cross-regional flow and reproduction.Moving beyond static cultural transmission models,this study reveals the dynamic evolution of virtual culture and offers fresh perspectives on the development of the cultural industry in the digital economy.
作者
刘梦瑶
王鹏飞
王超越
樊立惠
Liu Mengyao;Wang Pengfei;Wang Chaoyue;Fan Lihui(College of Resources Environment and Tourism,Capital Normal University,Beijing 100048,China;College of Geography and Tourism,Qufu Normal University,Rizhao 276826,China)
出处
《热带地理》
北大核心
2025年第7期1123-1135,共13页
Tropical Geography
基金
国家自然科学基金项目(41971213)
日照市自然科学基金优秀青年项目(RZ2022ZR15)。
关键词
文旅融合
数字经济
游戏产业
文化资源
符号资本
《黑神话:悟空》
integration of culture and tourism
digital economy
gaming industry
cultural resources
symbolic capital
Black Myth:Wukong
