摘要
在当今数字化浪潮下,数字媒体技术迅猛发展,已深度融入各行各业,饲料行业亦不例外,尤其是随着智能手机和互联网的普及,新媒体平台如微信、短视频、直播等成为养殖户获取信息、消费购物的重要渠道,对饲料企业的经营和营销活动形成深远影响。基于此,文章首先分析了数字媒体对饲料企业经营与产品营销的影响,随后针对这些影响提出了推行数字化生产管理、应用智能化饲料生产设备、加强供应链数字化管理等企业经营策略创新,同时在饲料产品营销推广方面提出了做好品牌建设与传播、创新产品营销内容及提高产品营销精准度等策略,旨在为饲料企业在数字媒体环境下制定有效的经营与营销推广策略提供理论支持和实践指导,促进饲料行业的可持续健康发展。
Under the current wave of digitalization,digital media technology has developed rapidly and has been deeply integrated into all walks of life,and the feed industry is no exception,especially with the popularization of smart phones and the Internet,new media platforms such as WeChat,short video,live broadcast,etc.have become an important channel for farmers to obtain information,shopping and consumption,which has a profound impact on the operation and marketing activities of feed enterprises.Based on this,this paper first analyzes the impact of digital media on the operation and product marketing of feed enterprises,and then puts forward the implementation of digital production management,the application of intelligent feed production equipment,the strengthening of digital management of the supply chain and other business strategy innovations,and at the same time,in the marketing and promotion of feed products,the strategies of brand building and communication,innovative product marketing content and improving the accuracy of product marketing are proposed.It aims to provide theoretical support and practical guidance for feed enterprises to formulate effective business and marketing promotion strategies in the digital media environment,and promote the sustainable and healthy development of the feed industry.
作者
王俊波
WANG Junbo(Henan Vocational College of Light Industry,Zhengzhou Henan Province,450002,China)
出处
《中国饲料》
北大核心
2025年第14期109-112,共4页
China Feed
关键词
数字媒体
饲料企业经营
饲料产品营销
推广策划
digital media
feed enterprise operation
marketing of feed products
promotion planning
