摘要
云南省作为少数民族聚居区,拥有丰富的非遗资源,这些资源不仅是中华民族文化的重要组成部分,也是推动地方经济文化发展的重要力量。本文基于品牌化路径,深入探讨云南少数民族非物质文化遗产的价值提升机制,分析云南少数民族非遗在品牌建设中的现状、挑战与机遇,并提出构建非遗价值提升机制的具体策略。通过强化政策支持、完善人才培养、推动产业融合、加强市场推广与品牌建设等措施,旨在提升云南少数民族非遗的品牌影响力和市场竞争力,促进其传承、保护与创新发展。
As a region inhabited by numerous ethnic minorities,Yunnan Province is endowed with a rich array of intangible cultural heritage(ICH).These cultural assets are not only an essential component of Chinese national culture but also a vital driving force for regional economic and cultural development.Based on a branding-oriented approach,this paper explores the value enhancement mechanisms of ethnic minority ICH in Yunnan,analyzes the current status,challenges,and opportunities in brand development,and proposes specific strategies for value upgrading.By strengthening policy support,improving talent cultivation,promoting industry integration,and enhancing market outreach and brand building,the paper aims to increase the brand influence and market competitiveness of Yunnan’s ethnic minority ICH,while fostering its preservation,inheritance,and innovative development.
作者
王莉
Wang Li(Kunming University of Science and Technology Oxbridge College,Kunming,Yunnan 650001)
出处
《中国商论》
2025年第14期109-112,共4页
China Journal of Commerce
基金
云南省教育厅科学研究基金项目资助成果“云南少数民族非物质文化遗产品牌培育与营销能力提升研究”(2024J1178)。
关键词
品牌化路径
价值提升机制
政策支持
产业融合
人才培养
云南省
branding path
value enhancement mechanism
policy support
industrial integration
talent training
Yunnan
