摘要
在全球化进程的持续推进与社会不断发展的大背景下,全民旅游成为人们放松心情享受生活的一种娱乐方式。其中文创产品逐渐吸引消费者的目光,成为市场的新宠。2023年,哈尔滨意外爆火,各地游客纷至沓来,共同欣赏美丽冰城的北国风光。其中老道外中华巴洛克街区因其具有的复古风建筑和历史文化,吸引了众多国内外游客。其中多样性的文创产业成为推动经济发展的重要驱动力,更在传承和弘扬历史文化上发挥着不可替代的作用。从中华巴洛克街区的历史文化入手,提出相应的文创产品创意策略分析,为文创产品的研发带来新的思路和开发策略。
Under the background of the continuous advancement of globalization and the continuous development of society,national tourism has become a kind of entertainment for people to relax and enjoy life.Its Chinese products have gradually attracted the attention of consumers and become the new darling of the market.In 2023,Harbin unexpectedly burst into flames,attracting tourists from all over the world to enjoy the beautiful northern scenery of the ice city.Among them,the Zhonghua Baroque District outside the Old Dao attracts many tourists from home and abroad because of its retro architecture and historical culture.Among them,the diversified cultural and creative industry has become an important driving force to promote economic development,and plays an irreplaceable role in inheriting and carrying forward history and culture,This paper starts with the history and culture of Chinese Baroque district,and puts forward the corresponding creative strategy analysis of cultural and creative products,which brings new ideas and development strategies for the research and development of cultural and creative products.
作者
栾梦麒
黎佳欣
LUAN Mengqi;LI Jiaxin(Northeast Agricultural University,Harbin 150030,China)
出处
《鞋类工艺与设计》
2025年第13期100-102,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
中华巴洛克街区
历史文化
文创产品
创新
PEST分析
chinese baroque block
history and culture
cultural and creative products
innovation
pest analysis
