摘要
目的解析梅洛-庞蒂的现象学理论对城市形象感官体验设计的影响,探究其在塑造城市形象中的作用路径。方法基于梅洛-庞蒂的现象学理论,采用案例分析法,深度审视京都、上海、纽约、北京、苏州的感官体验设计实践案例,全面验证现象学理论在东西方国际大都会及传统古典城市中的普遍适应性。结果现象学理论中的身体主体性、意向性和存在主义等核心要素为城市形象感官体验设计提供了坚实的理论基础,加深了城市与用户间的情感联系,增进了城市与用户间的情感和参与度。结论现象学理论为城市形象设计提供了新的视角,推动了城市形象设计从单一视觉符号到多维度感官体验的转变,丰富了城市形象设计的内涵,增强城市的吸引力和竞争力。
The work aims to analyze the influence of the Merleau-Ponty's phenomenological theory on the design of sensory experience of urban images,and to explore its role in shaping urban images.Based on the Merleau-Ponty's phenomenological theory,the case study method was adopted to examine the practical cases of sensory experience design in Kyoto,Shanghai,New York,Beijing,and Suzhou in depth,so as to comprehensively verify the universal adaptability of the phenomenological theory in the western and eastern cosmopolitan cities as well as the traditional classical cities.The core elements of the phenomenological theory,such as bodily subjectivity,intentionality and existentialism,provided a solid theoretical foundation for the design of sensory experience of urban images,deepened the emotional connection between the city and the users,and enhanced the emotion and engagement between the city and the users.In conclusion,the phenomenological theory provides a new perspective for city image design,promotes the transformation of city image design from single visual symbols to multi-dimensional sensory experience,enriches the connotation of city image design,and enhances the attractiveness and competitiveness of cities.
作者
郭琳
张发松
GUO Lin;ZHANG Fasong(Dongchang College,Liaocheng University,Shandong Liaocheng 252021,China;Concord University College,Fujian Normal University,Fuzhou 350117,China)
出处
《包装工程》
北大核心
2025年第14期243-252,共10页
Packaging Engineering
基金
聊城大学东昌学院2024年校级项目资助课题(2024SK002)
教育部产学合作协同育人项目(230903815261202)。
关键词
现象学理论
城市形象
感官体验设计
phenomenological theory
city image
sensory experience design
