摘要
为挖掘消费者对牛仔半身裙腰部设计的意象评价,深入探讨女性消费者对牛仔半身裙腰部款式的偏好。以感性工学评价理论为基础,筛选出28款牛仔半身裙腰部款式和10组感性形容词对,设计问卷并完成调研。在SPSS软件中进行数据分析,结果表明,不同的腰部款式能够显著影响消费者对牛仔半身裙的意象评价,风格因子、场合因子和性格因子是决定消费者偏好的关键因素。通过聚类分析揭示不同消费群体之间的偏好差异,以期为市场细分和精准营销提供参考。
To investigate consumer perceptual evaluations of waistline designs in denim skirts and explore female preferences for specific waist styles,kansei engineering evaluation principles were applied.Twenty-eight denim skirt waist designs and ten pairs of sensory adjective descriptors were systematically selected,and a survey questionnaire was designed and distributed.Statistical analysis was performed using SPSS software,revealing that distinct waist designs significantly influenced consumer perceptual evaluations,with style,occasion,and personality factors identified as primary preference determinants.Preference variations among consumer subgroups were disclosed through cluster analysis,offering methodological guidance for market segmentation and precision marketing strategies.
作者
张丰烁
ZHANG Fengshuo(College of Fashion Design,Jiangxi Institute of Fashion Technology,Nanchang 330201,China;Apparel Application Technology R&D Center,Jiangxi Institute of Fashion Technology,Nanchang 330201,China)
出处
《纺织科技进展》
2025年第7期54-57,共4页
Progress in Textile Science & Technology
关键词
牛仔裙腰
感性工学
款式设计
聚类分析
denim skirt waist
kansei engineering
style design
cluster analysis
