摘要
亚运会是亚洲规模最大、水平最高的体育盛事。第19届亚运会在中国杭州举办,成为展示现代中国形象和传播中华文化的重要平台。国家形象的塑造离不开文化意义表达形式的选择与构建,通过视觉设计转化为具有传播意义的表达形式,促进世界文化的和谐共建。本文以杭州亚运会为例,以视觉形象设计的视角,深入探讨形象设计中的文化叙事、发展演变和系统构建,并尝试总结现代亚运会视觉形象设计对国家形象塑造的启示。
The Asian Games is the largest and most prestigious sports event in Asia.The 19th Asian Games was held in Hangzhou,China,serving as an important platform for showing the image of modern China and spreading Chinese culture.The shaping of a national image cannot be separated from the selection and construction of culturally meaningful expression forms.These contents are transformed into expression forms with communicative significance through visual design,thereby promoting the harmonious co-construction of world cultures.Taking the Hangzhou Asian Games as an example,this study,from the perspective of visual image design,deeply explores the cultural narrative,development and evolution,and systematic construction in image design,and attempts to summarize the inspirations of modern Asian Games visual image design for the shaping of national image.
作者
王弋
WANG Yi(School of Communication and Design,China Academy of Art,Hangzhou Zhejiang 310000,China)
出处
《家具与室内装饰》
北大核心
2025年第7期42-46,共5页
Furniture & Interior Design
基金
国家社会科学基金艺术学重点项目(23AG015)。
关键词
文明互鉴
国家形象
杭州亚运会
视觉形象设计
Mutual learning among civilizations
National image
Hangzhou Asian Games
Visual design
