摘要
为解决消费者绿色服装购买积极性不高的问题,以Web of Science和中国知网数据库为来源,综合运用CiteSpace、bibliometrix和VOSviewer软件对绿色购买行为激励机制的相关文献作发文趋势、区域分布合作、关键词共现等可视化分析,揭示该领域的研究现状与发展趋势。结果发现,该领域的整体发文量有限,服装领域的研究明显不足,国际间合作缺乏,未来服装研究应拓宽学科领域,综合运用尖端科技促进绿色服装信息透明化,挖掘消费者内在心理机制,重视情感需求,实施经济激励和非经济激励组合模式,并结合人工智能技术来推进绿色服装购买行为的激励研究。研究结果为国内服装领域绿色购买行为激励深入研究及实践提供了理论依据和实践参考。
To address the issue of low consumer enthusiasm for purchasing green apparel,we conducted a visual analysis of publication trends,regional cooperation,keyword co-occurrence,and other aspects of research literature on green purchasing behavior incentives based on data from the Web of science and CNKI databases.This analysis reveals the current state and future trends in the field,offering valuable insights into further research on green clothing purchase incentives.The findings indicate that the overall number of published papers in this area is limited,with a notable deficiency in clothing-specific research and a lack of international collaboration.Future research should expand the subject field,leverage cutting-edge technologies to enhance transparency in green garment information,explore consumers′internal psychological mechanisms,focus on emotional needs,and implement a combination of economic and non-economic incentives.Besides,the integration of artificial intelligence technology is essential to propel research and practice in green garment purchase incentives.The results provide a significant academic reference and theoretical foundation for in-depth studies and practical applications of green garment purchase incentives in the domestic apparel sector,contributing to the sustainable development of the textile and garment industry.
作者
梁建芳
郭芯茹
梁慧如
蔡洋
LIANG Jianfang;GUO Xinru;LIANG Huiru;CAI Yang(School of Apparel and Art Design,Xi’an Polytechnic University,Xi’an 710048,China)
出处
《纺织高校基础科学学报》
2025年第3期104-114,共11页
Basic Sciences Journal of Textile Universities
基金
国家社会科学基金(20XSH019)。
关键词
绿色购买行为
绿色服装
激励机制
green purchasing behavior
green garment
incentives
