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媒体话语如何构建认同:中国主流媒体对中华民族共同体意识国际传播的话语策略研究 被引量:2

How Media Discourse Constructs Identity:A Study of the Discourse Strategies in the International Communication of the Sense of Community for the Chinese Nation by China’s Mainstream Media
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摘要 铸牢中华民族共同体意识是把握中国民族议题话语权、提升中华民族国际形象的核心话语,媒体是推进铸牢中华民族共同体意识的关键主体。文章从媒体应当传播怎样的中华民族共同体意识,实际又构建了怎样的中华民族共同体意识的问题出发,以《中国日报》和《环球时报》英文版为研究对象,以共同体理论为支撑,采用语料库辅助话语分析法,对过去十年来涉民族问题报道展开研究,以“框架—故事—修辞”的话语表达逻辑考察媒体对铸牢中华民族共同体意识的政治认同、文化认同和身份认同三大维度的阐释。研究发现,中国国际传播媒体已经形成了三方面铸牢中华民族共同体意识的话语进路,即收益框架统筹下的进步故事,中华文明共创共享框架引领的交流故事和“血脉一体”家庭框架传递的团结故事。在文化认同和身份认同维度的阐释深度、多数民族和少数民族之间的双向互动、铸牢中华民族共同体意识的家国双重认同等方面,对外传播仍有一定优化空间。 As the central focus of the Communist Party of China’s(CPC)ethnic work in the new era,fostering a strong sense of community for the Chinese nation is a core discourse that not only enables China to exercise discourse power over ethnic issues but also enhances the international image of the Chinese nation,and the media plays a pivotal role in advancing this process.This research begins with the question of what kind of sense of community for the Chinese nation the media should promote and how this sense is actually constructed in practice.Using China Daily and Global Times as research subjects,and underpinned by community theory,the study employs corpus⁃assisted discourse analysis to examine media coverage of ethnic issues over the past decade.The analysis focuses on how media discourse,structured by a“frame⁃story⁃rhetoric”logic,addresses the three dimensions of political,cultural,and national identity in fostering a strong sense of community for the Chinese nation.The study finds that Chinese international media have developed a discourse strategy that includes a progressive narrative framed by a cost⁃benefit framework,an exchange story shaped by the shared creation of Chinese civilization,and a unity narrative conveyed through the“bloodline unity”family framework.However,there remains room for further optimization in the depth of interpretation regarding cultural identity,the two⁃way interaction between the majority and ethnic minorities,and the dual identities of family and nation in the context of fostering a strong sense of community for the Chinese nation.Moving forward,greater efforts will be devoted to communication activities through innovations in both discourse theory and communication strategies.
作者 周亭 孙琳 陈澍树 ZHOU Ting;SUN Lin;CHEN Shushu
出处 《新闻传播学刊》 2025年第1期43-53,共11页
关键词 铸牢中华民族共同体意识 国际传播 话语策略 《中国日报》 《环球时报》英文版 Fostering a Strong Sense of Community for the Chinese Nation International Communication,Discourse Strategy China Daily Global Times
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