摘要
汉服在海内外的社交媒体平台上正在成为讲好中国故事的重要文化符号。中国自古有着“衣冠上国”的美誉,但到了今天,中国在国际社会的服饰文化符号却呈现缺位状态。随着汉服的火热,其服饰本身蕴含的中国哲学和精神,仪式性背后建构的庄严感和神圣感,以及伴随着中国各地城市历史底蕴所推广的汉服形制,都成为了中国文化的一张明信片。在汉服的国际传播过程中,则是通过“线下—线上—互动”的循环往复过程,在全球范围内不断地扩散和深化,成为了连接中华文明历史与现代的文化符号。
Hanfu is becoming an important cultural symbol for telling China’s story on social media platforms both at home and abroad.China has long been known as a“land of fine clothing and elegant manners”,but today,there is a lack of a representative clothing culture symbol for China in the international community.With the popularity of Hanfu,the Chinese philosophy and spirit contained in its clothing,the sense of solemnity and sacredness constructed behind its ritual nature,as well as the various Hanfu styles promoted along with the historical heritage of cities across China,have all become a postcard of Chinese culture.In the process of international dissemination of Hanfu,it spreads and deepens continuously around the world through a repetitive cycle of“offline-online-interaction”,becoming a cultural symbol that links the history and modernity of Chinese civilization.
基金
研究阐释党的二十大精神国家社科基金重大项目“以融合传播创新增强中华文明传播力影响力研究”(项目编号:23ZDA093)的阶段性研究成果
关键词
汉服
短视频
文化记忆
文化符号
国际传播
Hanfu
Short Videos
Cultural Memory
Cultural Symbol
International Communication
