摘要
传播学一直在探究为什么传播以及理想的交往如何实现的问题。在全球化时代,数字共通语境中的人类交往需要摆脱“文明冲突论”的阴影,以全球共通的新理论范式即事实共享、价值共振与情感共鸣的理论向度,重构国际传播的理论基础和逻辑。具体而言,国际传播需要坚持以事实信息作为人类沟通的基础,保证新闻真实性以促进事实共享、意义显明和信任确立;积极推进不同文明交流互鉴,在人类命运共同体倡导下求同存异,实现价值共振;促进国际新闻生产和传播的“情感转向”,以情感逻辑连接跨语境的受众,激发全球公众情感共鸣,构建更加和谐、共通的人类未来。
Communication studies have long explored the questions of why communication is necessary and how ideal interactions can be achieved.In the era of globalization,human interactions need to move beyond the shadow of the"clash of civilizations."This paper proposes a new theoretical paradigm of global commonality,reconstructing the theoretical foundation of international communication through the dimensions of fact sharing,value resonance,and emotional resonance.Specifically,international communication must be grounded in factual information as the basis for human interaction,ensuring the authenticity of news to promote fact sharing.It is essential to actively advance the exchange and mutual learning among different civilizations,seeking common ground while respecting differences under the advocacy of a community with a shared future for humanity.This approach aims to enhance value resonance and foster global emotional resonance,ultimatelyconstructing a more harmonious and interconnected future for humanity.
作者
吴飞
吕澄欣
WU fei;LV cheng-xin(Public Diplomacy and Strategic Communication Research Center/College of Media and International Culture,Zhejiang University,Hangzhou,Zhejiang,310058,PRC)
出处
《西北师大学报(社会科学版)》
北大核心
2025年第4期21-29,共9页
Journal of Northwest Normal University(Social Sciences)
基金
国家社会科学基金重大项目“互联网环境下的新闻理论范式创新研究”(21&ZD318)。
关键词
国际传播
全球共通
数字共通
传播学
international communication
global commons
digital commons
communication studies
