摘要
美国连锁超市POP(Point of Purchase)展架的材料选用趋势反映了市场需求、消费者偏好和可持续发展的变化,国内包装企业可以从中获得宝贵的经验和启示,从而在激烈的市场竞争中实现可持续发展和创新突破。本文概述了POP展架的定义与功能,分析了美国连锁超市POP展架的结构特点与材料选用趋势。研究发现,美国连锁超市POP展架在材料选用上呈现出明显的环保化、数字化与智能化以及个性化与定制化趋势。美国连锁超市POP展架材料选用趋势对国内包装企业有一定启示,建议国内包装企业应重视环保材料的研发与应用、数字化与智能化设计以及个性化定制,进一步提升市场竞争力,满足市场需求。
The material selection trend of POP(Point of Purchase)displays in American chain supermarkets reflects changes in market demand,consumer preferences,and sustainable development.Domestic packaging companies can gain valuable experience and insights from this,enabling them to achieve sustainable development and innovative breakthroughs amidst fierce market competition.Therefore,this article first outlines the definition and functions of POP displays,followed by an analysis of the structural characteristics and material selection trends of POP displays in American chain supermarkets.The study reveals that the material selection for POP displays in American chain supermarkets shows clear trends towards environmental friendliness,digitization and intelligence,as well as personalization and customization.Finally,the article discusses the implications of these material selection trends for domestic packaging companies,suggesting that they should focus on the research and development and application of environmentally friendly materials,digital and intelligent design,and personalized customization to further enhance their market competitiveness and meet market.
作者
李浩然
LI Hao-ran(Shenzhen Suoyuan Technology Co.,Ltd,Shenzhen 518000,China)
出处
《绿色包装》
2025年第6期59-63,共5页
Green Packaging
关键词
连锁超市
POP展架
材料选用
发展趋势
supermarket chain
POP display rack
material selection
development trend
