摘要
国际商务谈判是商务活动不可缺少的一部分,没有谈判就形成不了合同,也无法完成交易。然而,与国际商务谈判过程相关的不只有国家间的经济贸易往来,更有各国之间文化的相互碰撞和沟通。构建跨文化谈判意识,依据不同文化制定出有针对性的谈判策略,才能促使谈判的最终成功。跨文化沟通对国际商务谈判人员选择、决策方式、谈判风格及合同管理都存在不同程度的影响。跨文化沟通障碍体现为语言和非语言交流方式的不同、风俗习惯的不同、文化价值观念不同、思维方式不同,需从熟练掌握各国交流方式、提高文化差异敏感性、尊重不同国家价值观念及构建跨文化谈判意识方面制定国际商务谈判中跨文化沟通的应对策略。
International business negotiation is an indispensable part of business activities.Without negotiation,no contract can be formed and no transaction can be completed.However,what is related to the process of international business negotiation is not only the economic and trade exchanges between countries,but also the cultural collision and communication between countries.Only by constructing intercultural negotiation consciousness and formulating targeted negotiation strategies according to different cultures can we promote the final success of negotiation.Cross-cultural communication has different degrees of influence on the selection,decision-making style,negotiation style and contract management of international business negotiators.Cross-cultural communication barriers are reflected in the differences in verbal and non-verbal communication methods,customs,cultural values and modes of thinking.It is necessary to develop coping strategies for cross-cultural communication in international business negotiations from the aspects of mastering the communication methods of different countries,improving the sensitivity of cultural differences,respecting the values of different countries and building cross-cultural negotiation awareness.
作者
王翀
WANG CHong(School of Mathematics and Statistics,Huaibei Normal University,Huaibei Anhui 235000,China)
出处
《齐齐哈尔大学学报(哲学社会科学版)》
2025年第4期59-62,共4页
Journal of Qiqihar University(Philosophy & Social Science Edition)
基金
淮北师范大学横向项目:奥里奥克企业风险问题的防范与管理测评(2023340603000290)
安徽省高校自然科学基金:基于GARCG-MIDAS模型下的金融市场价格波动及金融资产间的相关性研究(KJ2020A0024)。
关键词
国际商务谈判
跨文化沟通
障碍表现
应对策略
international business negotiation
intercultural communication
obstacle performance
coping strategy
