摘要
双积分政策作为中国汽车产业转型升级和新能源汽车发展的强劲驱动力,是一项具有深远意义与重大影响的核心政策。为深入分析传统能源汽车企业如何应对双积分政策所带来的挑战,并据此调整其生产与定价策略,通过构建无策略、企业关联、投产研发、企业转型策略最优决策模型,结合现有政策要求及《2023年度乘用车企业平均燃料消耗量与新能源汽车积分情况》数据,使用逆向归纳法和仿真模拟探讨双积分政策对传统能源车企生产与定价策略的影响及作用机制。结果表明:双积分政策能有效降低燃油车产量并且提高新能源汽车产量;双积分政策可以提高燃油车售价并且降低新能源汽车售价;企业品牌影响力和消费者质疑指数对车企策略选择会造成影响,品牌影响力较低或消费者质疑指数较高的车企,盲目投产新能源汽车并不是最优生产策略。因此,传统能源车企在制定生产定价策略时,须时刻关注政策要求,紧密跟踪市场动态的变化,同时深入考察企业自身实际情况,最终实现企业的稳健发展与持续繁荣。
The dual-credit policy,as a strong driving force for the transformation and upgrading of China’s automobile industry and the development of new energy vehicles,is a core policy with far-reaching significance and significant impact.In order to deeply analyze how traditional energy automobile enterprises respond to the challenges brought by the dual-credit policy and adjust their production and pricing strategies accordingly,this paper constructs an optimal decision-making model of strategy-free,enterprise-related,production-oriented R&D,and enterprise transformation strategy,and combines the requirements of the existing policy and the data of“2023 Passenger Vehicle Enterprises Average Fuel Consumption and New Energy Vehicle Integral Situation”with the use of the inverse induction method and simulation to explore the impact and mechanism of the dual-credit policy on the production and pricing strategies of traditional energy automobile enterprises.The results show that the dual-credit policy can effectively reduce the production of fuel vehicles and increase the production of new energy vehicles;that the dual-credit policy can increase the selling price of fuel vehicles and reduce the selling price of new energy vehicles;the brand influence and consumer skepticism index of the enterprises will have an impact on the strategy choice of the enterprises,and that it is not the optimal production strategy for enterprises with low brand influence or high consumer skepticism index to blindly put into production of new energy vehicles.Therefore,when traditional energy vehicle enterprises formulate production pricing strategies,they should always pay attention to policy requirements,closely track changes in market dynamics,and at the same time thoroughly examine their own actual situation,so as to ultimately realize the sound development and sustainable prosperity of the enterprise.
作者
李重帅
何耀宇
LI Chongshuai;HE Yaoyu(School of Economics and Management,Taiyuan University of Technology,Jinzhong 030600,China)
出处
《技术与创新管理》
2025年第4期462-473,共12页
Technology and Innovation Management
基金
山西省科技战略研究专项(202204031401058)。
关键词
双积分政策
传统能源车企
生产策略
定价策略
博弈论
the dual-credit policy
traditional energy vehicle enterprises
production strategy
pricing strategy
game theory
