摘要
随着乡村振兴战略的持续推进,乡村民宿已经成为提升乡村旅游体验、改善乡村人居环境、促进乡村产业融合、拉动乡村经济收入的重要抓手。文章借鉴Timmons模型,以原住民为研究对象,构建民宿创业绩效影响分析框架,采用模糊集定性比较分析(fsQCA)方法对原住民民宿创业绩效影响因素的“联合效应”进行探讨。基于杭州市余杭区径山镇和厦门市曾厝垵景区的38家原住民民宿为案例,研究发现:(1)原住民民宿高创业绩效充分性分析产生4条路径,其中,第一条路径指强地方环境、强制度环境与强数字技术资源;第二条路径指强地方环境、强先前经验、低机会识别能力与弱数字技术资源;第三条路径指强制度环境、强先前经验、高机会识别能力与弱数字技术资源;第四条路径指强制度环境、弱先前经验、高机会识别能力与强数字技术资源。(2)“制度环境”和“机会识别能力”存在互补效应,“地方环境”与“机会识别能力”具有替代效应。(3)原住民民宿非高创业绩效充分性分析产生6条路径,地方环境、制度环境、先前经验与机会识别能力缺失是核心要素。研究结论揭示了原住民民宿创业绩效复杂的因果关系,为民宿创业者及乡村旅游目的地政府提供实践指导。
With the continuous promotion of the rural revitalization strategy,rural homestays have become an important means to enhance the rural tourism experience,improve the rural living environment,promote the integration of rural industries,and drive rural economic income.The article drew inspiration from the Timmons model and took indigenous people as the research object to construct an analysis framework for the impact of entrepreneurial performance in homestays.The fuzzy set qualitative comparative analysis(fsQCA)method is used to explore the"joint effect"of factors affecting the entrepreneurial performance of indigenous homestays.Based on the case studies of 38 indigenous homestays in Jingshan Town,Yuhang District,Hangzhou City and Zengcuo'an Scenic Area,Xiamen City,the study found that:(1)the analysis of high entrepreneurial performance adequacy of indigenous homestays generated four paths,among which the first path refers to strong local environment,strong institutional environment,and strong digital technology resources;the second path refers to strong local environment,strong prior experience,low opportunity recognition ability,and weak digital technology resources;the third path refers to a strong institutional environment,strong prior experience,high opportunity recognition ability,and weak digital technology resources;the fourth path refers to a strong institutional environment,weak prior experience,high opportunity recognition ability,and strong digital technology resources.(2)The institutional environment and opportunity recognition ability have complementary effects,while the local environment and opportunity recognition ability have substitution effects.(3)The analysis of the sufficiency of non-high entrepreneurial performance in indigenous homestays generates six paths,with local enviroriment institutional environment,lack of prior experience,and ability to identify opportunities being the core elements.The research conclusion reveals the complex causal relationship between the entrepreneurial performance of homestays,providing practical guidance for homestay entrepreneurs and rural tourism destinationgovernments.
作者
项国鹏
胡超
叶颖
胡丽丽
XIANG Guopeng;HU Chao;YE Ying;HU Lili(School of Tourism and Urban-Rural Planning,Zhejiang Gongshang University,Hangzhou 310018,China)
出处
《旅游科学》
北大核心
2025年第4期88-103,共16页
Tourism Science
基金
国家自然科学基金项目“市场主导型创业生态系统与创业企业的互动式成长机制研究:机会资源一体化视角”(72172142)
浙江工商大学“数字+”学科建设管理项目“基于组织生态系统观的旅游数字化营销策略研究”(SZJ2022B006)。
关键词
民宿创业
乡村旅游
创业环境
创业资源
模糊集定性比较分析
homestay entrepreneurship
rural tourism
entrepreneurial environment
entrepreneurial resources
qualitative comparative analysis of fuzzy set(fsQCA)
