摘要
以铁岭市为例,探讨马拉松赛事提升城市形象的策略.在分析了马拉松赛事对铁岭城市形象提升作用的基础上,结合目前该市马拉松赛事开展中存在的问题,从宣传推广、赛事组织和赛事品牌建设等三方面提出了优化城市形象的对策,旨在为铁岭市和其他城市借助体育赛事促进可持续发展提供借鉴.
Taking Tieling as an example,this study explored strategies for leveraging marathon events to enhance the city′s image.Based on an analysis of the role of marathons in boosting Tieling′s city image and the current challenges in its marathon events,this paper proposed city image optimization strategies from three perspectives:promotional campaigns,event organization,and brand development.The findings aim to provide reference for Tieling and other cities to harness sporting events for sustainable urban development.
作者
李洪武
LI Hongwu(Sports Department,Chaoyang Normal University,Chaoyang Liaoning 122000)
出处
《辽宁师专学报(自然科学版)》
2025年第2期98-101,共4页
Journal of Liaoning Normal College(Natural Science Edition)
