摘要
目的 以福建省首届健康科普讲解大赛总决赛及其获奖作品为例,分析群众文化融合健康教育的传播效果,以期为群众文化与健康教育融合发展提供参考。方法 以福建省首届健康科普讲解大赛总决赛及获奖作品为调查对象,通过调查列表法、类型抽样法、统计分析和逻辑分析等方法,进行综合分析。结果 群众文化融合健康教育的传播效果具有一定优势,其传播面更广;情景剧作品的平均阅读数和平均转发数最高;主题演讲作品的平均阅读数、平均点赞数最低;获奖作品的平均阅读数和转发数都比同期的其他科普作品多,但点赞数比同期的其他科普作品少。结论 通过“健康教育+新媒体+群众文化”跨界融合的探索与实践,实现多形式创作、多平台共享、多渠道传播,促进人们对健康教育的重视和关注,同时也丰富了群众文化的内涵,但目前文化与健康教育的融合尚处于初步阶段,与群众的需求还有较大差距,建议加强健康文化传播、特色化传播、互动式传播。
Objective To analyze the communication effect of the integration of mass culture and health education,and to provide the reference for the integration of mass culture and health education.Methods By using the methods of tabulation,type sampling,statistical analysis and logical analysis,the communication effect of the final and winning works of the first health science popularization competition in Fujian province was investigated,for comprehensive analysis.Results The dissemination effect of health education of mass culture integration had certain advantages and the dissemination area was wider;the average number of readings and retweets of sitcoms was the highest;the average number of readings and likes of keynote speeches was the lowest;and the average number of readings and retweets of award-winning works was higher than other popular science works,but the number of likes is less than other popular science works in the same period.Conclusion Through the exploration and practice of crossborder integration of"Health Education+new media+mass culture",multi-form creation,multi-platform sharing and multichannel communication can be realized,at present,the integration of culture and health education is still in the initial stage,and there is still a big gap between the integration of culture and health education and the needs of the masses,it is suggested that cultural communication,characteristic communication and interactive communication should be strengthened.
作者
陈小平
Chen Xiaoping(Quanzhou Center for Disease Control and Prevention,Quanzhou 362000,China)
出处
《健康教育与健康促进》
2025年第3期293-296,共4页
Health Education and Health Promotion
关键词
群众文化
健康教育
传播效果
Mass culture
Health education
Communication effect
