摘要
随着全球化和数字化的深入发展,全球传播日益成为推动各国文化交流和经济合作的重要力量。本文从理论溯源、历史进程、时代价值及现实进路四个方面,对全球传播在当今世界中的作用进行了系统探讨。本文首先梳理了全球传播的理论构建,包括理论、社会、思想和技术基础。其次梳理了全球传播从古代文明交流、传统媒体到数字网络的发展进程,揭示了中国正从全球传播的参与者向塑造者和贡献者转变。全球传播有助于推动中国式现代化的发展,为形塑国际政治格局、促进经济一体化、深化文化交流、推进全球治理和社会变革提供了助力。最后从主体、价值、行动和结构四个层面提出了全球传播的现实进路。
With the development of globalization and digitization,global communication has increasingly become an important force in promoting cultural exchange,economic cooperation,and international collaboration among nations.This paper systematically explores the role of global communication in the contemporary world from four perspectives:theoretical origins,historical progress,era value,and practical pathways.Firstly,it analyzes the theoretical origins of global communication,including its theoretical,social,ideological,and technological foundations.Secondly,it traces the development of global communication from the exchange of ancient civilizations and the form of traditional media to digital networks,revealing China's role from being a participant to a shaper and contributor in global communication.Global communication aids the promotion of Chinese-style modernization and contributes to shaping the interational political landscape,promoting economic integration,deepening cultural exchange,and advancing global goverance and social change.Finally,the paper proposes practical pathways for China's global communication from four dimensions:subject,value,action,and structure.
作者
黄诚
张涛甫
Cheng Huang;Taofu Zhang
出处
《新媒体与社会》
2025年第1期1-16,455,共17页
New Media and Society
基金
中国博士后科学基金会面上项目“中国主流媒体的全球传播效能评价体系及其提升机制研究”(项目编号:2024M750480)
国家社科基金重大项目“‘一带一路’背景下中资企业社会责任形象构建与推进机制研究”(项目编号:22&ZD319)。
关键词
全球传播
人类命运共同体
全球化
数字技术
Global Communication
Community with a Shared Future for Mankind
Globalization
Digital Technology
