摘要
新疆的文博事业不仅肩负着传承中华优秀传统文化的重任,在推进中国式现代化进程中也发挥着重要作用。数字化转型是博物馆、文物保护单位谋求发展、实现文化传承与传播的关键路径之一。为有效破解当前新疆文化遗产数字化进程中的难题,需提升对政策的理解深度,提高战略规划的高度,全面把握新疆在新媒体时代的特殊需求和独特性。通过挖掘区域优势和地区特色,强化区域合作,推动文博机构全面发展;内容生产与市场要和全行业接轨,趣味性和教育性要并行交叉发展;积极营造数字化研创生态环境,培育文博新媒体传播技术人才。进一步强化文物价值的挖掘与阐释,创新传播机制,拓宽多元传播渠道,通过创造性转化与创新性发展,让馆藏文物“活”起来,旨在对外讲好中国新疆故事、传递中国声音,推动跨国文化交流发展,架起中外文化交流之桥,推动新时代涉疆对外宣传,让全球各地的观众深度体验新疆独特的历史文化魅力,为新疆文博事业的发展开辟新道路。
Xinjiang’s museums not only bear the responsibility of preserving and carrying forward the fine traditional Chinese culture but also play a crucial role in advancing the process of Chinese Path to Modernization.Digital transformation is one of the key pathways for museums and cultural heritage institutions to pursue development and realize cultural inheritance and dissemination.To effectively address the current challenges in the digitization of Xinjiang cultural heritage,it is essential to deepen the understanding of the policy,heighten the strategic planning,and fully grasp the specific needs and uniqueness in the new media era.First,the museums should be fully developed and promoted by digging up the regional advantages and distinctive characteristics and strengthening regional cooperation.Second,the content production and the market should be connected with the whole industry containing both educational and entertaining aspects.Thirdly,an ecosystem should be constructed for digital research and innovation to cultivate the talents skilled in new media communication technologies in the museums.In the meanwhile,such measures should be taken as deepening the exploration and interpretation of the value of the cultural relics,innovating communication mechanisms,and expanding diverse dissemination channels so that the cultural relics can be“brought to life”through creative transformation and innovative development with the aim to effectively tell good stories of Xinjiang in the world,project China’s voice internationally,promote transnational cultural exchange,build a bridge for the culture communication between China and other countries,enhance international communication about Xinjiang in the new era,and let the people all over the world experience the unique historical and cultural charm of the region,thus opening new avenues for the development of the museums in Xinjiang.
出处
《新疆社科论坛》
2025年第1期52-59,共8页
Tribune of Social Sciences in Xinjiang
基金
新疆维吾尔自治区社科基金青年项目“新时代涉疆对外宣传策略的转变研究”(项目编号:2024XXW146)的阶段性研究成果。
关键词
新媒体
数字技术
新疆
文博事业
new media
digital technology
Xinjiang
relics and museum
