摘要
随着乡村振兴战略持续深化,电子商务已成为激活农村经济、促进农民增收的关键“引擎”。当前,山东省农产品电商发展面临农户技能短缺、学生实践脱节、政府资源闲置等问题。该研究以聊城市32个乡镇的586名农民、292名电商专业学生及32个特色农产品乡镇政府工作人员为调查对象,通过问卷调研、深度访谈与数据分析,探寻职业教育赋能农产品电商发展的路径,提出政校乡协同共建产学研基地、高校整合资源成立农民电商培训队伍、学生组建助农实践团队、创新模式打造精品电商品牌的破局策略,通过政府统筹、高校赋能、学生参与的三维联动来破解农产品电商发展瓶颈,旨在为乡村振兴提供可复制的职业教育赋能模式。
With the continuous deepening of rural revitalization strategy,e-commerce has become a key engine to revitalize rural economy and increase farmers'income.However,the current development of agricultural products e-commerce in Shandong Province faces multiple problems,such as skills gaps among farmers,skills-job market misalignment among students,and underutilized government resources.In this study,586 farmers,292 students majoring in e-commerce and 32 township governments from 32 towns in Liaocheng were investigated.Through questionnaire survey,in-depth interview and data analysis,the key path for vocational education to empower the development of e-commerce of agricultural products was explored.This study proposes a game-breaking strategy featuring collaborative industry-university-research bases built through government-schooltownship partnerships,universities establishing e-commerce training teams for farmers,students forming agricultural practice teams,and innovative premium e-brand development.By synergizing government coordination,university empowerment,and student participation,this tripartite approach addresses agricultural e-commerce constraints while providing a replicable vocational education model for rural revitalization.
作者
薛静
XUE Jing(Economics and Trade College,Liaocheng Vocational and Technical College,Liaocheng 252000,China)
出处
《乡村科技》
2025年第11期64-67,共4页
Rural Science and Technology
基金
2025年度聊城市哲学社会科学规划课题“改革创新促高质量发展研究”年度课题“职业教育赋能聊城特色农产品电商发展路径研究”(NDKT2025106)。
关键词
职业教育
农产品电商
实践育人
vocational education
agricultural products e-commerce
educate people through practice
