摘要
贾湖遗址的发掘对于淮河上游新石器时代的多方面学术研究均具有重要意义。鉴于贾湖遗址位于乡村地区,自其发掘以来,其重要性未得到充分重视,且受到的关注度相对较低。因此,文章运用设计符号学理论,一方面从贾湖遗址中的具象符号解析出符号的能指部分,另一方面从色彩符号的角度解析出符号的所指部分,并运用借用与隐喻的设计手法进行创意转化,最后通过形态抽象、外形重组,以及选取合适的色彩元素进行文创视觉转化,旨在通过文创设计和色彩创新促进贾湖遗址的传承与发展,并且对于用设计推动乡村振兴战略的发展也具有一定的意义和价值。
The excavation of the Jiahu Site is of extremely high academic importance for the multi-faceted research on the Neolithic culture in the upper reaches of the Huaihe River.Since the Jiahu Site is located in a rural area,its significance has not been fully emphasized and has received relatively low attention since its excavation.Therefore,by applying the theory of design semiotics,on the one hand,this article analyzes the signifier part of the symbols from the concrete symbols in the Jiahu Site,and on the other hand,analyzes the signified part of the symbols from the perspective of color symbols.It then conducts creative transformation by using the design techniques of borrowing and metaphor.Finally,through morphological abstraction,shape reorganization,and the selection of appropriate color elements for the visual transformation of cultural and creative products,it aims to promote the inheritance and development of the Jiahu Site through cultural and creative design and color innovation.Moreover,it also has certain significance and value for promoting the development of the rural revitalization strategy through design.
作者
张晨旭
赵利权
Zhang Chenxu;Zhao Liquan(College of Fine Arts,Fujian Normal University)
出处
《色彩》
2025年第4期9-12,共4页
Color
关键词
符号学理论
贾湖遗址
色彩
文创设计
Semiotics Theory
Jiahu Site
Color
Cultural and Creative Design
