摘要
随着2025年哈尔滨亚冬会的成功举办,黑龙江省冰雪产业迎来绝佳的发展契机。黑龙江省冰雪产业发展是乡村振兴与东北振兴的战略支点;是体育强国建设与文化传承的创新路径;是产业转型与绿色发展的实践样板;是经济增长与新质生产力发展的主阵地。当前,黑龙江省冰雪产业发展规模持续扩大、核心行业协同发展、基础设施逐步完善,但在政策配备、技术创新、人才供给、资源供给、品牌效应、数字化建设等方面仍有不足。黑龙江冰雪产业发展可从加强顶层设计、完善政策支持;推动技术创新、扩大优质供给;激发人才效能、加强智库建设;发挥协同作用、整合产业资源;利用赛事杠杆、文旅融合发展;注重品牌效应、拓宽宣传渠道等方面入手,推进冰雪产业高质量发展。
The successful hosting of the 2025 Harbin Asian Winter Games presents a prime development opportunity for Heilongjiang Province's ice and snow industry.As a strategic pivot for rural revitalization and therejuvenation of Northeast Chinaan innovative pathway for buildinga sports powerhouse and cultural preservation,a practical model for industrial transformation and green development,and a main driver for economic growth and the development of new quality productive forces,the ice and snow industry in Heilongjiang is currently experiencing continuous expansion in scale,coordinated development among core sectors,and gradual infrastructure improvement.However,challenges remain in policy support,tech nological innovation,talent supply,resource allocation,brand influence,and digital transformation.To promote high-quality development of the ice and snow industry,Heilongjiang should strengthen top-level design and enhance policy support;drive technological innovation and expand high quality supply;unleash talent potential and bolster think tank development;foster synergies and integrate industrial resources;leverage major sporting events to boost integrated cultural and tourism development;and emphasize brand building while expanding promotional channels.
作者
董春玉
王昀博
Dong Chunyu;Wang Yunbo(School of Sports and Health Sciences,Mudanjiang Normal University,Mudanjiang,Heilongjiang,157011,China)
出处
《牡丹江师范学院学报(社会科学版)》
2025年第3期81-91,共11页
Journal of Mudanjiang Normal University(Social Sciences Edition)
基金
黑龙江省教育厅高校科研业务经费重点项目“数字经济赋能黑龙江省体育产业高质量发展研究”(1453ZD006)。
关键词
哈尔滨亚冬会
冰雪产业
新质生产力
产业融合
Harbin Asian Winter Games
ice and snow industry
new quality productive forces
industrial integration
